Product Management Executive, Thought Leader, Supply Chain Operations Specialist
Seasoned Product Management Executive with a strong focus on optimizing supply chain operations through innovative, data-driven solutions.
Meet Ketan Anand - Helping Organizations Develop Sustainable Digital Solutions
Strategic Product Vision
I excel in crafting strategic product visions that align with business goals and market trends. With a keen eye for innovation and customer needs, I help drive product development towards success by identifying key opportunities and market differentiators.
User-Centric Approach
I put users at the center of product development, ensuring that solutions are designed to meet their needs effectively. By conducting in-depth user research and leveraging customer feedback, I help organizations create products that resonate with users, drive engagement, and deliver exceptional user experiences.
Market Opportunities Maximization
With a keen understanding of market dynamics and emerging trends, I identify and maximize market opportunities to drive product success. By analyzing market data, competition landscape, and consumer behavior, I help formulates strategies to position products effectively, capture market share, and achieve sustainable growth.
Notable Achievements in FMCG Space with Aggregators
Top Brand Aggregators
Business Overview
- Aggregator of consumer goods brands
- Currently operating 80+ brands
- Acquisition rate of 15+ new brands per year
- Over 500 vendors
- Sell and distribute products in over 30 countries
- Billions of dollars in annual revenue
Use Case Overview
Business Model
- Dynamic eCommerce company that specializes in acquiring and scaling Amazon and retail businesses.
- Seels essentials worldwide, from baby products to office supplies, seek out market-leading companies
Solutions offerred
- 3 Core Cloud Suites: PLM, supplier portal, quality management, purchase orders, logistics & projects
- Integration with NetSuite and Snowflake for a single source of truth
Business Impact
- Multiple business divisions with various specialties and business complexities are integrated into one platform and one critical path.
- The company is able to scale and onboard brands without needing to add dedicated headcount.
Results and Return on Investment
- 4% Reduction in landed costs across all brands within 4 months of GRID GO-LIVE
- 3% improvement in gross margin within 1 year
- Average lead time improved by 42.1 hours across all brands
- Order exception rate reduced by 2.1% while perfect order rate increased by 12%
- Global stock outs decreased by 35%
- Order cycle time reduced by 12%
Cosmetics and Personal Care Experience
NYC Based Hair Care, Cosmetics and Accessories Brand
Business Overview
Boston based hair care, cosmetics, and accessories brand selling online, through Sephora, and other strategic wholesale channels. Following the launch of their core haircare and cosmetics products, the brand has expanded into adjacent product categories such as headwraps, apparel, towels, and accessories.
Solutions Implemented
- PLM and PIM to manage products, materials, fills and components
- Quotations Management to manage both costing and sales quotations
- Order Management module to manage orders, logistics and projects
- Global Sourcing Network: to identify and produce products with our curated vendor network
Business Impact
- Increased accuracy of COGS calculations by 25%.
- Reduced lead times by 30%.
- Consolidated product information by 40%.
- Accelerated new brand onboarding by 50%.
- Enhanced demand planning and forecasting accuracy by 35%.
- Improved freight consolidation efficiency by 20%.
- Decreased purchase order errors by 45%.
- Increased order processing speed by 50%.
UAE Based Cosmetics Brand
Business Overview
UAE-based beauty brand rapidly expanding its presence in both the Middle Eastern and North American markets. The brand is renowned for its Lip Duo Collection, which features 25 unique shades of nude lipsticks, each thoughtfully designed to complement a wide range of skin tones. This inclusive approach has made the brand a standout in the beauty industry, celebrated for its commitment to diversity and quality
Solutions Implemented
- PLM and PIM to manage products, materials, fills and components
- Integrations with selling channels including Shopify and Amazon
- Order Management module to manage orders, logistics and projects
- Invoicing to manage both Sales and Purchase Invoices
- Integrations with Xero to maintain efficient PNL
Business Impact
- Shortening the product development cycle, leading to faster product launches and quicker response to market trends, typically by 20-30%.
- Streamlining workflows and reducing redundancy in the product development process, leading to a 15-25% improvement in efficiency.
- Enhancing quality control and compliance, resulting in a reduction of defects and recalls by 10-15%.
- Reducing costs associated with design, prototyping, and testing by 10-20% through better collaboration and fewer errors.
Vancouver Based Personal Care Brand
Business Overview
Based in Vancouver, this personal care brand is renowned for blending science and nature, using only the highest quality ingredients to create formulas that deliver effective results. Proudly made in Canada, the products are carefully crafted and bottled directly at their source. Every stage of development takes place onsite at their cutting-edge manufacturing facility in Vancouver, BC, ensuring meticulous attention to quality and detail.
Solutions Implemented
- PIM and PLM to digitize item catalogues
- Integrations with ERP, Syspro to ingest orders, logistics and projects
- Integration with Amazon Seller Central and DI Central to drive purchase order management and B2B order fulfillment across factory network in China
- Email Integrations
- Language Translations
Business Impact
- Improving communication and collaboration across teams, often leading to a 20-30% increase in project throughput.
- Optimizing inventory levels and reducing excess stock, which can result in a 15-25% reduction in holding costs.
- Enhancing coordination with suppliers and reducing lead times, often leading to a 10-20% decrease in supply chain disruptions.
- Increasing the likelihood of successful product launches through better alignment with market demands and reduced development errors, typically by 15-25%.
- Improving sustainability metrics by reducing waste and enhancing resource management, often resulting in a 10-15% reduction in carbon footprint or material waste.
- Ensuring compliance with industry standards and regulations, thereby reducing legal and regulatory risks by 20-30%.
Get Expert Product Management Insights from Ketan Anand
Meet Ketan Anand - Your Product Management Executive
Ketan's strategic vision transformed our product roadmap completely. His insights are invaluable!
Suuchi Ramesh, CEO of Suuchi Inc.
CEO, Suuchi Inc.
Ketan's product management skills surpassed our expectations. He's a game-changer!
Bradley Saveth, COO of Supply Caddy
COO, Supply Caddy
Ketan's strategic vision and leadership as CPO of Suuchi Inc. were crucial in the successful implementation of GRID, which has significantly fostered Ctzn's business growth and innovation
Tareeq Khan, CtZN Cosmetics
President, CtZN Cosmetics
Why is Ketan a value add for the Product Teams?
Ketan is a valuable asset for growing product teams due to his extensive product management experience, strategic vision, entrepreneurial spirit, and ability to lead and mentor teams through growth and uncertainty.